Focus Group Discussion (FGD): Promotion Plan "Sustaining Momentum Maximizing Strength
Regional Tourism Promotion Board (BPPD), West Java held a forum group discussion (FGD). FGD is the last program in 2016, peeling around the Promotion Plan of West Java 2017-2020. Housed in Paseban Deco - Grand Royal Panghegar, Bandung, Wednesday (28/12/2016).
Attending the event from the Department of Tourism and Culture (Disparbud) of West Java province, represented by Head of Marketing Iwan Darmawan, PT KAI, airline representatives, invitees who dominated the tourism business, such as hotels, tour guides, academics, as well as a number of media crews.
At the beginning of the event, Chairman BPPD Jabar, Cecelia Rukmana said in his speech, "The discussion in FGD this time of sale. This promotion is a key part of the marketing and something that is very important for the advancement of tourism. Promotions were a major task undertaken BPPD Jabar ". Cecelia also explained promotion of tourism that has been done BPPD Jabar over the last six years that more priority to the issue of branding and four years early by conducting roadshows abroad.
"During this time we are still promoting attractions and tourist attractions course, has not entered into the realm of travel products. Looking ahead BPPD will try to provide input on travel products. We will also sell the value contained in the object, such as the Singapore invited to Tangkubanparahu tracking without a ride, "said Cecelia who also asked for creativity in promotion beyond conventional forms.
Meanwhile, Djoni S. Iskandar as secretary BPPD Jabar explained in detail about the planned sale of West Java that will do BPPD Jabar in the upcoming 2017-2020.
"Tourism today has become ' an economic engine' as the driving force of economic development of countries in the world. So it takes all promotion must be equipped with a good marketing strategy. There will be a two-step marketing is done BPPD Jabar, the push strategy as exhibitions abroad and below the line as inviting travel writer, blogger, Famtrip, and media gathering, "said Djoni.
While Iwan Darmawan, Head of Marketing Disparbud argued Jabar West Java step marketing strategy in 2017 which will be done with the service.
"The pace of our marketing will be done in 2017 includes, promotion based on a direct flight , Jabar stipulation primary market by opening a new channel ripparprov, and agreeing on targets diripparprov as visiting tourists. Field remains around shopping, culinary, crafts , nature remains focused Sukabumi to the south ".
Iwan also mentioned that tourism is becoming the most important sector in the development of West Java. And the area's main source of income. But in this case, the role of the government is only acting as a facilitator.
Picture Source : West Java Tourism Board
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