It is no secret that Indonesians always have a pack of instant noodles
ready on standby. There are a number of popular brands, but most wellknown is
Indomie, that has almost become synonymous to instant noodles. Indomie is
produced by Indofood, the largest instant noodles manufacturer in
Indonesia. This brand stays popular because of its continued innovation
in flavors that are popular with Indonesians, which include flavors like Soto
Ayam (Chicken curry), and Beef Rendang, where all ingredients are ready
in packets including the much needed chili powder. There are now also flavors
like Thai Tom Yam, and Korean Bulgogi.
In Indonesia, Indomie is eaten at breakfast, as snack, or for lunch or
supper. Roadside food stalls even sell instant noodles which are ever popular,
eaten accompanied with a cup of hot coffee or ice cold tea. These dried noodle
packets are also always distributed - and are very welcome as emergency food -
for refugees from volcanic eruptions or floods, not only in Indonesia but also
for overseas assistance, since they are easily transported, are tasty when
served hot, and are quite filling. All one has to do is boil the noodles
for 3 to 5 minutes, throw in the ingredients, add the chili powder at will, and
voila : you have a tasty meal. Despite warnings that eating instant noodles for
long periods will damage your digestion system,yet for the sake of convenience
and its variety of tastes, these noodles continue to be popular, are cheap, and
indeed, filling. Rumor has it that Indonesia’s instant noodles have
become very popular around the world and are indeed a meal with real Indoneisan
taste that no Indonesian, especially when abroad, can live without.
1. A wide choice of tasty Indonesian Flavors
All supermarkets have aisles dedicated to instant noodles from all
brands. There are currently around 50 flavors of instant noodle variants
available in the market, mostly with local Indonesian food flavors. This has
expanded to include the taste of Asia such as Korean Bulgogi or Thai Tom Yam.
The latest craze is instant noodle packets that come with real dried cuts of
beef.
2. Fun Way to Cook
Making instant noodles is easy and fun since there are so many ways to
cook the different varieties. People often enhance the dish with slices
of egg, cheese, corned beef, and vegetables to meet individual preferances.
Those who prefer their noodles spicy hot will of course add more sambal and
other condiments. For “Fried Noodles”, all one has to do is sieve the boiled
noodles, throw in the oil, sweet soy sauce and other ingredients, that come
included in the packet, and you have: fried noodles.
3. Anytime Anywhere
Instant noodles are very easy to find when
you’re traveling across Indonesia. It is also sold at small “warungs” or
wayside stalls. People can eat this any time of the day at home, in
the office or at street food stalls, that are easily found around every
corner of any city or village.
Since 2010, the self-appointed “Ramen Rater” has sampled, reviewed,
and photographed over 1750 kinds of instant noodles from around the
world and have dropped their choice on the most
favorite instant noodles of all time. The Indonesian Instant noodle
“Indomie Goreng” or fried noodle came at the top rank based on this
survey. “Truly the best instant noodles I’ve ever had. I love this – the
noodles are flat and very tasty. The seasonings provide a broad range of
flavors. Spicy, sweet, full of good flavor” it stated. Second on the list was
the “Chicken Barbeque” flavor and one in the competing brand Mie Sedap’s
“Chicken Curry” flavor came in 5th.
Indonesia’s Indofood has now become the largest manufacturer of
instant noodle in the world, and has starting building instant noodle factories
in the Middle East including Nigeria, Egypt, Sudan, Kenya and Ethiopia
because of its high demand from these countries and having grown into the
most popular instant noodle brand, according to World Brain.com. In 2005,
Indomie broke the Guinness Book of World Records for
"The Largest Packet of Instant Noodles" in 2005.
Source & Picture Source :
http://www.indonesia.travel/en/post/instant-indomie-noodles-indonesians-cannot-live-without
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